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Joico Guest Artist and Hollywood Stylist Cherry Petenbrink was tapped to create the hair color designs for the film’s leads, and more than 500 extras, (THAT’s RIGHT. 500 EXTRAS!) and she relied on the high performance, vivid tones and vast shade selection of Joico Vero K-PAK Color.
Cherry Petenbrink was assigned to create a flat, matte brunette shade for Katniss that would defy any trace of warmth. She reveals she transformed the actress’ Level 9 dimensional blonde in two steps.
“Jennifer actually likes the color,” Cherry says. “She’s still wearing it, even though she has finished filming! And she was so happy that I used Joico. Her hair had been severely damaged from another shoot and she had restored it with Joico K-PAK Reconstructor. So she was thrilled to learn that K-PAK is in all of Joico’s hair color products.”
In vivid contrast to the mousy hue of Katniss, the citizens of the Capitol were described to Petenbrink as “sophisticated, couture and edgy.” Collaborating with Costume Designer Judianna Makovsky and Hair Department Head Linda Flowers, she was challenged to create unique color designs for each of the 500 extras, using brights and pastels.
“When you work with these colors, it’s a challenge to make them look trendsetting and visionary and not clown-like,” Cherry says. Once again, Joico offered the solution with the pure, vivid clear tones of products like Vero K-PAK Color Intensity. As a result, Petenbrink predicts that several of the color designs will strongly influence trends once the film opens.